Changeroots

Client: ChangeRoots

My Role: Lead UI/UX Designer

ChangeRoots is an organization looking to make change through grassroots donations; one quarter at a time. The idea is that you can “reward” or “punish” a politician based on something they’ve said or done.

I spent a great deal of time sketching and working with user feedback on this project. We went through many variations trying to find the sweet spot for getting people to donate.

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View Hi-Fi Mobile Wireframe on Invision »

Responsive Design

This product was built from mobile up because we knew that most of our users would interact with the website in this way.

Onboarding

I researched how other companies’ onboarding process went, specifically Snapchat, Facebook, and Instagram. I wanted something that would be easy and as streamlined as possible. The challenge came in with the amount of information is required in order to donate to a campaign. By breaking down the process into bite-sized chunks, we were able to make it feel quick and fluid.